A proposal for end-to-end editorial, content writing, and design services for EEMA's flagship coffee table book — documenting the evolution, creativity, and future of India's experience economy.
Explore Proposal ↓From a hand-bound coffee table book to a bi-monthly editorial magazine — here's proof that we don't just talk design, we ship it.
A living archive of Bengaluru's hand-painted signboards — documenting artists across Chickpet, Avenue Road, and Cottonpet who have been painting Kannada and English script by hand for decades. No fonts. No templates. Just muscle memory turned into a premium coffee table book and postcard series.
Everyday design by people who never called themselves designers — curated, written, and designed entirely by bLend's student team.
View the Book →Our bi-monthly editorial magazine celebrating creative entrepreneurship. Each edition is conceptualized, written, designed, and produced entirely in-house by bLend's interns and design team — covering industry trends, founder profiles, creative showcases, and thought leadership.
Two editions published (March 2026 & April 2026) — with new issues every two months.
Both editions available to browse — showcasing our editorial depth, visual design, and content quality.
The inaugural issue. Celebrating creative entrepreneurship with founder stories, industry deep-dives, and visual showcases.
Read Issue 01 →The second edition — expanding on creative entrepreneurship with deeper industry coverage and trend reports.
Read Issue 02 →End-to-end editorial and creative ownership — from the first editorial framework to the final print-ready file.
A phased approach ensuring editorial depth, design excellence, and on-time delivery across approximately 14–16 weeks.
Kickoff with EEMA leadership. Define editorial vision, chapter structure, thematic pillars, tone of voice, and stakeholder interview list. Deliver editorial blueprint for alignment.
Conduct stakeholder interviews, research industry stories, write founder profiles, thought leadership pieces, case studies, and trend reports. Concurrent image sourcing begins.
Develop visual identity, typography system, grid architecture, and cover concepts. Begin page layouts as editorial content is finalized. Iterative design reviews with EEMA.
Integrate all content into designed layouts. Photo editing, retouching, infographic creation. Copy editing, proofreading, and fact verification pass.
Final EEMA review cycles. Colour proofing, CMYK conversion, print-ready file preparation. Digital PDF optimization. Handoff to print partner.
A dedicated cross-functional team of designers, writers, and editors — led by experienced creative directors.
Visual identity, design leadership & quality
Content strategy, writing & editorial oversight
Layout design, typography & infographics
Long-form writing, profiles & research
Image curation, editing & retouching
Timeline, stakeholder coordination & QA
Proofreading, fact-checking & style
Premium printing via Experite Gifting
A transparent breakdown — covering editorial, design, and project management. Shoot costs, printing, and production quoted separately at actuals.
| Service | Details | Cost (INR) |
|---|---|---|
| Editorial Conceptualization | Editorial framework, chapter architecture, narrative structure, tone & positioning | ₹60,000 |
| Content Writing & Editorial | Research, stakeholder interviews, ~150 pages of original content (profiles, stories, case studies, thought leadership, captions, sidebars), copy editing & proofreading | ₹2,00,000 |
| Design & Creative Direction | Visual identity, 3+ cover concepts, typography system, ~150 pages layout design, grid systems, infographics, data viz, premium coffee table aesthetic | ₹2,40,000 |
| Image Curation & Management | Photo sourcing, contributor coordination, editing, retouching, print-compliance QA | ₹50,000 |
| Project Management | Dedicated PM, stakeholder coordination, timeline management, review cycles, QA | ₹40,000 |
| Total (Excl. GST) | ₹5,90,000 | |
Printing of the coffee table book at premium quality — hardbound, special paper stocks, spot UV, foil stamping, and luxury finishes — facilitated through our printing partner Experite Gifting. Printing costs are quoted separately based on quantity, paper stock, binding, and finish specifications.
Explore Experite Gifting →We've already shipped a coffee table book — The Bengaluru Type Archive — from concept to print. We know the editorial and production pipeline end to end.
Our bi-monthly magazine Blend IRL proves we can sustain editorial velocity — researching, writing, designing, and publishing on a recurring cadence.
Our design approach is culturally rooted and contemporary — built to resonate with leadership, investors, and international partners.
No outsourcing. Writers, designers, editors, and project managers — all under one roof. This means faster iteration, tighter quality control, and a cohesive final product.
Our team blends the fresh perspective of young creatives with the strategic oversight of experienced directors — bringing energy and precision in equal measure.
Through Experite Gifting, we offer seamless premium printing — from paper selection to luxury finishes — so you get a single-window solution from concept to shelf.
We're ready to bring EEMA's story to life — with editorial depth, design craft, and the energy to match India's experience economy.